This is How You Win

We all see plenty of videos online about the state of our country, with calls to protest, boycott big corporations, pressure elected officials, and even step up to run for office. Those actions matter. But let’s be honest, running for office is not as simple as it sounds.

This Is How You Win is a video series that breaks down the ABCs of campaigning into clear, practical steps. From organizing your campaign team to fundraising, messaging, and strategy, each video is designed to make the process accessible to anyone ready to step forward. If you or someone you know has ever thought about running, this series is here to show you exactly how to get started and how to win. And because smart campaigns depend on smart data, ColfaxAI is proud to support candidates with accurate, high quality targeting data that helps turn strategy into real results.